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Meta has made a big change to Facebook Ads retargeting.

They have created and then auto-enabled the Advantage Custom Audience feature.

Now this new Facebook ads feature may be ok if you don’t know what you are doing and you are about to launch your first Facebook ad campaign…

But for any Facebook advertisers or Instagram advertisers that are more advanced than that…

I do not like this Facebook ads change.

Fortunately you can avoid any issues associated with this Facebook ads update.

I explain when you do and don’t want to use Facebook Advantage Custom Audience.

#facebookads #retargeting

WATCH NEXT:

I Found A BETTER Way To Advertise On Facebook (Really)
https://youtu.be/ANwbnRtSQZE

I Discovered The BEST WAY To Retarget With Facebook Ads
https://youtu.be/VTgeOHlRCxs

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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?

If you have a Facebook ads budget of $3k per month or more, we’d love to speak with you and discuss how we can help you achieve fantastic results.

You can find out more about our services and book a free 30-minute strategy session with us here: https://www.leadguru.co.uk/done-for-you/

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FREE Facebook Ads Webinar:

The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!

Watch it here: https://event.webinarjam.com/channel/one-technique

Facebook ad targeting has changed dramatically, and if you’re still doing it the old way you’re going to pay too much for your leads and sales. In this video I’m going to show you the best way to target in 2022 despite the headwinds we’re facing when it comes to Facebook and Instagram advertising.

Facebook recently deleted thousands of interest targeting options. As a result, Facebook interest targeting is becoming less granular and more broad as a result.

In addition to that, Facebook interest targeting has been demonstrated to be inaccurate approximately 30% of the time according to a recent study.

So with Meta moving towards a world where interest targeting is becoming less accurate and less targeted, how do you get your ads in front of the right people?

The good news is, there are ways to do it that work really well. That’s exactly what I’m going to show you in this video.

You’ll learn how to target the exact audiences you want to get in front of with your Facebook ads, without relying on Facebook or Instagram interest targeting, or even on Lookalike audiences. This is what’s working best for ad targeting right now.

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#facebookads #instagramads #adtargeting

https://youtu.be/NtBjd7XehHk

Facebook are removing tons of detailed targeting options in one of the biggest changes to Facebook ads targeting we’ve ever seen.

A lot of advertisers have lost Facebook targeting options that used to deliver great results for them…

Or can’t find Facebook interests, demographics or behaviors that are accurate.

In this Facebook targeting tutorial I demonstrate 3 solutions to this targeting on Facebook problem.

All 3 Facebook targeting solutions are tried and tested with our clients and can work very well.

Give these Facebook targeting strategies a go and let me know how you get on in the comments

#facebooktargeting #facebookads

OTHER RESOURCES:

I Found A BETTER Way To Advertise On Facebook (Really)
https://youtu.be/ANwbnRtSQZE

The ULTIMATE Facebook Lookalike Audience Tutorial
https://youtu.be/vWY-BxIntxM

**************************

Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?

If you have a Facebook ads budget of $3k per month or more, we’d love to speak with you and discuss how we can help you achieve fantastic results.

You can book a free 30-minute strategy session with us here: https://www.leadguru.co.uk/strategy/

**************************

FREE FACEBOOK ADS TRAINING: The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!

Watch it here: https://event.webinarjam.com/channel/one-technique